B2B Marketers
Connect Marketing Investment to Pipeline & Revenue
No Tedious, Manual Reporting Required.
ListenLayer will give you the data you need to earn a place in the revenue discussion.
Zachary W. RandallFounder & CEO
How does it work?
B2B Marketers need more than conversion tracking & analytics... they need to prove results.
With ListenLayer, you can identify real people in your marketing data, and tie marketing activities (and behavioral analytics) to pipeline and revenue.
ListenLayer is like...
Google Analytics (merged with Google Tag Manager) but with the ability to identify real people and companies...
and to tie activity directly to your pipeline in your CRM
ListenLayer automatically
generates powerful data from your website and marketing activities.
Centralize
how you define conversions and KPIs to improve top of funnel data quality.
ListenLayer identifies
real people and companies alongside you analytics data.
Connect your external data
to align pipeline and revenue metrics to your marketing investments.
Use prebuilt reports
to deliver insights that will amaze your team.
Schedule a B2C Marketing Demo
See how ListenLayer generates better marketing data and connects it to your leads and revenue. We'll customize the demo to your specific needs
Features that B2B Marketers Love
Better Data for B2B
ListenLayer's data structure is uniquely built for B2B marketers. Easily create a robust marketing data strategy that combines behavioral analytics, company data, audience insights, and pipeline into a single view.
Connect Marketing to Revenue
Connect your marketing investment to pipeline, opportunities, and revenue by connecting your CRM data. We support a completely flexible structure to match your custom objects and buyer's stages.
Influence & Attribution
Understand how various activities and channels influence your pipeline and revenue so you can earn a place in the revenue discussion (by proving marketing's contribution).
Built for Marketing Operations
Your marketing, sales, and revenue operations teams will love how ListenLayer empowers them to save time, increase data reliability, and centralize the truth.
Non-Technical Implementation
Implement ListenLayer without deep involvement from your IT team, programmers, or engineering. Rely on our no-code customization and world-class support team.
Security-first Architecture
ListenLayer is currently pursuing SOC2, Type 2 compliance and executes regular security and penetration testing. Our architecture supports GDPR, CCPA/CPRA, and other regulatory requirements.
Consent & Compliance Management
ListenLayer is consent-first. The core architecture of how we identify users and store data focuses on enabling compliance with ever-changing privacy laws. ListenLayer can replace, or augment, your current CMP tool for simplicity and savings.
100% First Party, Server Side
Implement server side tracking with the flip of a switch. Utilize your own sub domain to achieve a 100% first-party data strategy that boosts your website speed and data accuracy.
The Future of Cookieless
ListenLayer offers a cookieless architecture to future-proof your measurement strategy. The future is already here!
B2B Google Analytics Alternative
Break away from Google's stack while receiving even batter data and powering what marketing requires. Your data belongs to you (not Google), take it back!
Minimize Your Tech Stack
ListenLayer can replace a number of tools in your tech stack, saving you money while centralizing and simplifying a source of truth.
World Class Support
Lean on our world class support to fill knowledge gaps and ensure a successful implementation - while minimizing time investment from IT and development resources!
Schedule a B2C Marketing Demo
See how ListenLayer generates better marketing data and connects it to your leads and revenue. We'll customize the demo to your specific needs