Healthcare Marketers
HIPAA Compliant Marketing Analytics & Conversion Tracking
Get the Data You Need to Prove Results
ListenLayer is uniquely positioned to support healthcare organizations' need for marketing analytics and conversion tracking while respecting the privacy of your users and patients.
Zachary W. RandallFounder & CEO
Recent changes to the interpretation of marketing identifiers within a healthcare context have many marketers losing access to the critical data they need to succeed. ListenLayer has a solution.
How does it work?
Healthcare marketers can still gain insights, measure results, and improve performance with marketing analytics and 3rd party conversion tracking configured to protect patient privacy.
ListenLayer automatically
generates powerful data from your website and marketing activities.
Centralize
how you define conversions and KPIs within ListenLayer, under the protection of a BAA.
Data cleansing
occurs between ListenLayer and 3rd party tools where you use the data (like Google and Facebook).
Compliant analytics
can be found directly inside ListenLayer, with more data than you had before.
Gain Insights
to improve your marketing results while respecting patient privacy.
Schedule a Healthcare Analytics Demo
Learn about our HIPAA compliant analytics and 3rd party conversion tracking solutions in detail. We'll customize a demo for your needs.
Features that Healthcare Marketers Love
BAA-Covered Analytics
ListenLayer is in the process of developing a BAA that will allow you to utilize the platform freely for marketing analytics and data distribution. Until then, you can use the platform in anonymous mode and gain most of the same benefits.
Centralize Definitions
Centralize how you define conversions and KPIs used across your data destinations like Google Ads, GA4, LinkedIn, Facebook, Microsoft Ads, Twitter, and more...
3rd Party Conversions for Healthcare
Maintain control over the data you send to organizations like Google, Meta (Facebook), and more by filtering our sensitive Health (HI) and Personal (PI) data in your conversions tracking.
Consent & Compliance Management
ListenLayer is consent-first. The core architecture of how we identify users and store data focuses on enabling compliance with ever-changing privacy laws. ListenLayer can replace, or augment, your current CMP tool for simplicity and savings.
Clean Up Google Tag Manager
Implement a clean, simple, and organized measurement strategy that reduces the number of tags, triggers, and custom scripts you need to manage.
Non-Technical Implementation
Marketing can implement ListenLayer without requiring IT and development resources. Even advanced tracking and data extraction can be done with no programming skills at all!
No-code, Fully Customizable
ListenLayer automates all data generation and collection for marketing, including things that would typically require custom code. Your marketing team can write powerful, visual rules that enrich and segment their data as needed - no programming skills required.
100% First Party, Server Side
Implement server side tracking with the flip of a switch. Utilize your own sub domain to achieve a 100% first-party data strategy that boosts your website speed and data accuracy.
Security-first Architecture
ListenLayer is currently pursuing SOC2, Type 2 compliance and executes regular security and penetration testing. Our architecture supports GDPR, CCPA/CPRA, and other regulatory requirements.
The Future of Cookieless
ListenLayer offers a cookieless architecture to future-proof your measurement strategy. The future is already here!
Google Analytics Alternative
Break away from Google's stack while receiving even better data and powering what marketing requires. Your data belongs to you (not Google), take it back!
World Class Support
Your marketing team can lean on our world class support to fill knowledge gaps and ensure a successful implementation - while minimizing time investment from IT and development resources!
Schedule a Healthcare Analytics Demo
Learn about our HIPAA compliant analytics and 3rd party conversion tracking solutions in detail. We'll customize a demo for your needs.